The KPI Institute is a research institute specialised in business performance. It operates research programs in 12 practice domains, ranging from strategy and KPIs to employee performance, and from customer service to innovation performance. Insights are disseminated through a variety of publications, subscriptions services, and through a knowledge platform available to registered members. Support in deploying these insights in practice is offered through training and advisory services.

The KPI Institute is considered today the global authority on Key Performance Indicators (KPIs) research and education. It developed the first KPI Management Framework and operates www.smartkpis.com, the result of the research program dedicated to documenting and cataloguing how KPIs are used in practice, an online portal containing the largest collection of documented KPI examples.

Job Summary:

The KPI Institute is seeking a driven and experienced Senior Marketing Executive to develop and execute marketing strategies that promote our brand, products, and services. In this role, you will also assist the Marketing Manager in daily tasks and help streamline the marketing department's activities. Your strong marketing understanding, creativity, and attention to detail will contribute to the success of our marketing campaigns, driving brand awareness and customer engagement.

Your main responsibilities include:

Marketing Strategy & Execution:

• Develop, implement, and oversee comprehensive marketing strategies that align with the organization's goals.

• Manage end-to-end marketing campaigns, including digital, content, and event marketing, ensuring on-time and on-budget delivery.

• Conduct market research to identify trends, target audiences, and competitor activities.

• Analyze marketing performance metrics and adjust strategies to optimize results.

• Collaborate with internal teams to produce high-quality marketing content, including blogs, newsletters, case studies, and social media posts.

• Oversee SEO/SEM efforts and work closely with web development to improve site traffic and engagement.

• Manage the company’s social media presence and engagement strategies across platforms (LinkedIn, Facebook, Twitter, etc.).

Brand Management & Communications:

• Ensure brand consistency across all marketing channels and materials.

• Develop and maintain relationships with key partners, vendors, and stakeholders.

• Assist in managing public relations efforts, including press releases and media outreach.

• Coordinate and execute marketing collateral for events, webinars, and workshops.

• Assist the Marketing Manager in day-to-day operations, including calendar management, meeting coordination, and task prioritization.

• Prepare presentations, reports, and data analysis to support decision-making.

• Act as a liaison between the Marketing Manager and other departments, ensuring smooth communication and project flow.

• Help oversee junior team members and interns, providing guidance and ensuring tasks are completed effectively.

• Coordinate cross-functional activities to support ongoing projects and campaigns.

We expect you to:

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Minimum 2-4 years of experience in a marketing role.

• Strong understanding of digital marketing, including SEO, SEM, email marketing, and social media.

• Excellent communication skills, both verbal and written.

• Experience with marketing analytics tools such as Google Analytics, HubSpot, or similar.

• Project management experience with the ability to handle multiple tasks simultaneously.

• Strong attention to detail and creative problem-solving skills.

• Ability to work independently and as part of a team.

• Advanced familiarity with key marketing platforms and tools, such as Google Analytics, Google Webmaster Tools, MailChimp, Hotjar, …etc.

• Exceptional attention to detail, organization, and the capability to manage and prioritize multiple tasks effectively, even under tight deadlines.

• Recommended Qualifications:

• Experience in B2B marketing, particularly in education, consulting, or performance management.

• Proven track record in managing successful marketing campaigns and projects.

• Previous experience in a consulting or professional services firm is a plus.

• Proficiency in market research, analytics, customer relationship management (CRM), customer segmentation, marketing, and sales funnels, as well as automation tools.

• Previous experience with event management, webinars, and PR campaigns

Some business facts about The KPI Institute:

• 20 years spent on researching KPI best practice;
• 220+ research reports published to date;
• 6 continents on which we deliver trainings;
• 42 global partner organizations;
• 78 countries where we delivered educational programs.

Some friendly facts about The KPI Institute

• Young and enthusiastic working environment;
• A work environment that rewards innovative ideas;
• Flexible working hours;
  

Application info required:

• CV;
• Cover letter.
  

Contract/Engagement type: Independent Contractor
Starting date: To be discussed after an interview
Duration: Undetermined period, with 3 months’ probation period
No. of hours: Up to 40h/week
Working schedule: During office hours: 08:00-17:00 or 09:00-18:00
Location: Remote