LERERO is a SaaS solution for improving the efficiency, effectiveness and enjoyment of
learning. Backed by research on memory and brain science, supporting knowledge retention learning application tracking.

This role will be responsible for developing the go-to-market strategies and tactics for The KPI IstitInute learning solutions. Tactics will include thought leadership, sales enablement, and digital marketing campaigns.
This person will be responsible for influencing product development and leading go-to-market strategy as part of a cross-functional team. To be successful, the candidate will bring a combination of strategic vision, communication skills, collaborative mindset, and hardware and/or software product launch experience, having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate technologies.

Your main responsibilities include:

• Create a marketing strategy for new solutions and manage all launch activities including
  announcement date and strategy; material development schedule, and all marketing
  assets (brochures, videos, web pages, spec sheets, etc.)
• Work with product teams to develop campaign strategy and content such as value
  propositions and positioning, presentations, advertising, marketing communications,
  etc.
• Develop and present customer personas, use cases, minimum viable product
  requirements and experience requirements documentation.
• Lead new feature development from concept through commercialization, including voice
  of customer research, definition of customer and product requirements and value
  proposition, presentations, and competitive analysis.
• Help identify product enhancement priorities based on market insights from customers,
  market research and analysis.
• Develop, execute, monitor and optimize software demand generation campaigns around specific value propositions, functionalities, capabilities and outcomes to drive
  engagement and demand resulting in marketing qualified leads.
• Properly brief and provide direction to internal graphic designers, on development of marketing materials.
• Keep track of key competitors and market dynamics to inform and drive updates to
  marketing strategy, tactics, and messaging.
• Create content including white papers, case studies, blogs, research reports,
  testimonials, and other content collaterals for web-based marketing.
• Develop marketing collateral and sales tools like product brochures, datasheets, decks, web copy, presentations, custom sales documents, proposals, and a vast array of other materials.
• Provide bi-weekly reports and accountability showing engagement and demand
  generation metrics against campaign- and sales objectives.
• Implement global content and collateral strategy for key partners.
• This is an individual contributor role and requires the ability to take initiative and
  ownership of decisions, projects and programs.
• Performing other duties as required.

We expect you to:

• minimum 5 years of Marketing Manager experience for a B2B tech company.
• Extensive knowledge of B2B, SaaS and Digital Marketing best practices and trends.
• Demonstrated results in launching new products, experience in developing product
  marketing campaigns, setting, and meeting strategic campaign goals and objectives.
• Strong background in content marketing programs and demand generation
• A proven portfolio of product marketing content that demonstrates your positioning,
  messaging, and writing capabilities across literature, web, and video asset types.
• A curiosity around personas, their challenges, behaviors, as well as data trends that draw
  conclusions and insights from those trends.
• Combination of strategic product marketing experiences and hands-on tactical execution
• Excellent written, oral, and interpersonal communication skills, complemented with
  creative thinking.
• The ability to digest technical product information into customer facing value
  propositions.
• Detail oriented, with an ability to prioritize and manage multiple assignments
  simultaneously.
• Ability to work independently in an unstructured environment.
• Experience with both early-stage products and established products
• Experience with end-to-end product lifecycle management
• Exposure to working on marketing programs for global markets preferre
• Experience in EduTech industry – it’s a plus

Some business facts about The KPI Institute:

• 20 years spent on researching KPI best practice;
• 220+ research reports published to date;
• 6 continents on which we deliver trainings;
• 42 global partner organizations;
• 78 countries where we delivered educational programs.

Some friendly facts about The KPI Institute

• Young and enthusiastic working environment;
• A work environment that rewards innovative ideas;
• Flexible working hours;
  

Application info required:

• CV;
• Cover letter.
  

Contract/Engagement type: Independent Contractor or Employment
Starting date: To be discussed after an interview
Duration: Undetermined period, with 3 months’ probation period
No. of hours: Up to 40h/week
Working schedule: During office hours: 08:00-17:00 or 09:00-18:00
Location: Remote