Business Development Specialist
Love developing business and driving sales? Apply now to join our onsite Kuala Lumpur team as a Business Development Specialist and help grow The KPI Institute’s Southeast Asia presence!
About TKI
The KPI Institute is a research institute specialised in business performance. It operates research programs in 12 practice domains, ranging from strategy and KPIs to employee performance, and from customer service to innovation performance. Insights are disseminated through a variety of publications, subscriptions services, and through a knowledge platform available to registered members. Support in deploying these insights in practice is offered through training and advisory services.
The KPI Institute is considered today the global authority on Key Performance Indicators (KPIs) research and education. It developed the first KPI Management Framework and operates www.smartkpis.com, the result of the research program dedicated to documenting and cataloguing how KPIs are used in practice, an online portal containing the largest collection of documented KPI examples.
The Business Development Specialist is responsible for driving revenue growth, customer satisfaction, and client loyalty by building strong and strategic relationships within the Southeast Asia market. This role plays a key part in expanding market presence, executing sales campaigns, and supporting business growth initiatives.
Your main responsibilities include:
Sales & Business Development
- Research and identify new prospects and evaluate conversion opportunities. 
- Initiate and maintain proactive engagement with clients and prospects via phone, email, meetings, and LinkedIn. 
- Identify customer needs and develop tailored solutions to secure business. 
- Propose and implement sales campaigns aligned with regional strategies. 
- Maintain accurate and timely records of all sales activities in the CRM system 
Proposal & Negotiation Management
- Assess customer training requirements and build suitable technical and financial proposals. 
- Lead proposal negotiations until successful closure. 
- Ensure proposal quality and compliance with internal guidelines and standards. 
Client Engagement & Relationship Management
- Support participant registration processes and invoicing requirements for Open Courses. 
- Manage a portfolio of prospects to sustain a healthy pipeline and drive participant acquisition. 
- Monitor invoice payment status and coordinate with internal teams to ensure timely collection. 
Team Support & Leadership
- Provide coaching and support to newly onboarded employees. 
- Delegate routine tasks across the team in the absence of the Business Development Team Manager. 
- Collaborate cross-departmentally to ensure alignment on business goals and execution of tasks. 
Brand Representation & Marketing Support
- Represent the company at conferences, industry events, and client meetings to promote offerings. 
- Support planning and execution of marketing and networking initiatives to enhance brand visibility. 
- Engage online communities and execute digital promotional activities on social platforms. 
- Research and suggest new digital marketing tools and strategies to enhance outreach. 
We expect you to:
- Bachelor’s degree preferred. 
- Minimum 2–3 years of experience in a similar business development or sales role. 
- Experience working in the training, corporate learning, or consulting industry is a plus. 
- Proven sales track record. 
- Excellent verbal and written communication skills in English. 
- Strong negotiation, persuasion, and relationship-building skills. 
- Proficient with Microsoft Office Suite (Excel, PowerPoint, Outlook). 
- Advanced knowledge of CRM systems and digital sales tools. 
- Comfortable working with social media platforms such as LinkedIn. 
- Highly customer-centric and committed to delivering outstanding service. 
- Proactive, results-driven, and detail-oriented with strong follow-through. 
- Adaptable to evolving market demands and able to navigate challenges with professionalism. 
- Strong teamwork mindset and willingness to support others. 
- Flexible scheduling and availability during business-critical timelines. 
Some business facts about The KPI Institute:
- 20 years spent on researching KPI best practice; 
- 220+ research reports published to date; 
- 6 continents on which we deliver trainings; 
- 42 global partner organizations; 
- 78 countries where we delivered educational programs. 
Some friendly facts about The KPI Institute:
- Young and enthusiastic working environment; 
- A work environment that rewards innovative ideas; 
- Flexible working hours; 
Application info required:
- CV; 
- Cover letter. 
Employment type: Full time employee
Starting date: To be discussed after an interview
Duration: Undetermined period, with 3 months’ probation period
No. of hours: Up to 40h/week
Working schedule: During office hours: 08:00 – 17:00 or 09:00 – 18:00
Location: Onsite KL
- Entity
- Synaesis
- Role
- Customer Engagement & Business Development
- Locations
- Kuala Lumpur
 
About The KPI Institute
The KPI Institute is a leading global research institute specialized in business performance. It operates research programs in 12 practice domains, ranging from strategy and KPIs to employee performance and from customer service to innovation performance. Insights are disseminated through a variety of publications, subscriptions services and through a knowledge platform available to registered members. Support in deploying these insights in practice is offered globally through training and advisory services.
The KPI Institute is considered today the global authority on Key Performance Indicators (KPIs) research and education. It developed the first KPI Management Framework and operates www.smartKPIs.com, the result of the research program dedicated to documenting and cataloguing how KPIs are used in practice, an online portal containing the largest collection of documented KPI examples.
