About Lerero

Lerero is a SaaS solution for improving the efficiency, effectiveness and enjoyment of learning. Backed by research on memory and brain science, supporting knowledge retention learning application tracking.

Your main responsibilities include:

• Lead Generation: Identify and research potential clients, mainly in the GCC region, including educational institutions, corporate entities, and other organizations that could benefit from our LMS.

• Use tools like Apollo.io to build targeted lead lists, run automated campaigns, and segment prospects by industry, geography, and role.

• Stay updated with regional market trends to spot new lead opportunities.

• Outbound Outreach: Engage in outreach activities through email, phone calls, and social media to initiate contact, introduce our LMS, and gauge interest and needs.

• Qualification: Conduct meaningful conversations with prospects to qualify their interest, budget, and decision-making process, ensuring they meet the criteria for a sales opportunity.

• Goals: Own the monthly qualified lead target and demo booking & conducting KPIs—these will be key performance metrics.

• CRM Management: Maintain accurate and up-to-date records of all interactions with prospects in our CRM system. Track progress, manage follow-ups, and provide regular reports on lead generation activities.

• Collaboration: Work closely with the sales and marketing teams to refine outreach strategies, share insights, and ensure alignment with overall business goals.

• Market Insights: Stay informed about industry trends, market dynamics, and the competitive landscape in the GCC region. Provide feedback and recommendations based on your findings.

We expect you to:

• Experience: 2-3 Years of previous experience in B2B sales, ideally within the technology or education sector. Experience in start-up environments is advantageous.

• Language Skills: Fluency in English (written and spoken) is essential. Proficiency in Arabic would be an added advantage.

• Communication Skills: Strong verbal and written communication skills with the ability to engage prospects effectively and convey complex information.

• Technical Aptitude:. Experience with Apollo.io is a major plus. Familiarity with CRM systems (e.g., Salesforce, HubSpot) and outreach tools (e.g., LinkedIn Sales Navigator, ZoomInfo, Lusha). Ability to quickly learn and understand new technologies.

• Cultural Understanding: Knowledge of the GCC region’s business practices, cultural nuances, and educational landscape is highly desirable.

• Self-motivation: Ability to work independently and stay motivated in a remote, fast-paced start-up environment.

Some business facts about The KPI Institute:

• 20 years spent on researching KPI best practice;
• 220+ research reports published to date;
• 6 continents on which we deliver trainings;
• 42 global partner organizations;
• 78 countries where we delivered educational programs.

Some friendly facts about The KPI Institute

• Young and enthusiastic working environment;
• A work environment that rewards innovative ideas;
• Flexible working hours;
  

Application info required:

• CV;
• Cover letter.
  

Contract/Engagement type: Independent Contractor or Employment
Starting date: To be discussed after an interview
Duration: Undetermined period, with 3 months’ probation period
No. of hours: Up to 40h/week
Working schedule: During office hours: 08:00-17:00 or 09:00-18:00 
Location: Remote